Heavy Reading Examines Current Climate for Pay TV Service

‘Making TV Pay: The Telco Challenge’ at TelcoTV 2009

Most up-to-date, exclusive consumer survey on pay TV services from service providers
gathers critical data on provider preferences, satisfaction levels, and churn drivers


Building on the interest in primary research highlighted at last year's Telco TV, Heavy Reading will be unveiling the results of a new study, “Making TV Pay: The Telco Challenge,” at TelcoTV 2009 on Wednesday November 11 at 12:30 pm in room N220 G. This new research addresses changes in subscribers’ mindsets over the last 12 months, comparing last year’s findings with the current survey fielded in September 2009. It identifies changes in consumer attitudes, their satisfaction levels with their pay TV providers, their interest in new digital applications, and their willingness to consider a new pay TV provider. The study analyzes changes in consumers’ thinking, helping companies across the IPTV value chain identify current market trends and consumer attitudes enabling more targeted, cost-effective marketing programs and service offerings. In addition, this year's study examines consumer adoption of over-the-top video, and provides insight into its market disruption potential.